- -10%
shopping_cart
Sepet
(0)
Marketing Management
₺200,00
₺180,00
10% kazanın
Vergi dahil
- Barkod
- 9780130156846
- Yazar
- Philip T. Kotler
- Yayınevi
- Prentıce Hall
This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
- Paperback | 784 pages
- 201 x 252 x 27mm | 1,369g
- 01 Jul 1999
- Pearson Education (US)
- Pearson
- United States
- 10th edition
- 0130156841
- 9780130156846
Güvenli Ödeme
Hızlı Teslimat
Kolay İade
aynı kategoride bulunan diğer 16 ürün:
This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.