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Global Marketing
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Vergi dahil
- Barkod
- 9780137042685
- Yayınevi
- Pearson Education
The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
| Yazar | : Warren J. Keegan ; Mark C. Green |
| Yayınevi | : Pearson Education |
| ISBN | : 9780137042685 |
| Baskı yılı | : 2010 |
| Sayfa sayısı | : 624 |
| Edisyon | : 6 |
Güvenli Ödeme
Hızlı Teslimat
Kolay İade
aynı kategoride bulunan diğer 16 ürün:
The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.